Monday, September 12, 2005


Frog Design, the company behind the Apple IIc and the Sony Trinitron TV, is now contributing a weekly feature to Gizmodo.

The subject of their first column is about why the public perceives the design of the iPod as "clean" and about consumer perceptions of design in general.

Apparently, their theory is that the starch white and shiny chrome reference traditional bathroom design - something most consumers associate with notions of cleanliness. Additionally, the seamless casing and lack of moving parts calls upon our sci-fi conventions of what advanced technology will look like.

Interesting theory - and sounds pretty spot on to me. Read the column here.

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