Lego My Lego
The newest issue of Wired features everyone's favorite plastic toy on the cover.The story is all about how Lego turned to some uber-geeky Lego fans for advice on their new line of programmable robotics toys. And get this, they paid them in Legos.
PRADE was already eyeing a resurgence of the Lego brand back in August, and it seems like the company continues to think of new ways to refresh its products and image.
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By Andrew Roberts, at 3:33 PM
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