Tuesday, January 24, 2006

Lego My Lego

The newest issue of Wired features everyone's favorite plastic toy on the cover.

The story is all about how Lego turned to some uber-geeky Lego fans for advice on their new line of programmable robotics toys. And get this, they paid them in Legos.

PRADE was already eyeing a resurgence of the Lego brand back in August, and it seems like the company continues to think of new ways to refresh its products and image.

1 comment(s):

  • I want one so bad.....but my Wired has not come yet. How did you get yours days before me.

    By Blogger Andrew, at 3:33 PM  

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