Wednesday, May 25, 2005

Chariots of Nike

I recently told my office's resident runner that I was halfway through watching Chariots of Fire for the first time - which made him visibly excited (the cat really really likes running!)

Well, he shared this Nike commercial with me (bottom of the page) - one that makes much more sense if you've seen the film, but is wonderfully simple and effective regardless. The ad really hits the message behind Nike's Free running line - which is that no sneaker is as advanced technology as your bare feet, so this shoe lets them move freely.

Those Nike guys are really good at selling sneakers - who knew!

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