Monday, April 11, 2005

Take a Pill Dude

There is a great article on the next generation of the prescription pill bottle in this week's New York Magazine.

In addition to detailing the problems behind the previous designs, the article highlights a new pill bottle that Target will be releasing, designed by Deborah Adler as her thesis project for the School of Visual Arts.

Apparently Adler approched the FDA, but Target (the rockstar of good consumer design) seized the chance and bought the patent. The design is extremely well thought out and practical, and appears to be a huge leap forward in an industry that is notoriously stagnant.

Get sick and check it out at a Target near you as soon as next month.

Via Unbeige

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